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Rosewood Pets

The Challenge

Rosewood’s range of pet treat and accessories is available from major retailers in 60 countries. The company wanted a cohesive creative approach that builds on the existing logo and straplines while identifying distinct, colour-coded ranges.

The Innovation

The Equator Design team developed brand guidelines for four ranges – ‘Grooming’, ‘Travel’, ‘Reflective’ and ‘Cooling’ – which was utilised to deliver consistency and cohesion. Detailed, scalable and maximising the use of colour-coding to segment products, the re-design successfully combines the brand’s heritage with its future ambitions.