Rosewood Pets
The Challenge
Rosewood’s range of pet treat and accessories is available from major retailers in 60 countries. The company wanted a cohesive creative approach that builds on the existing logo and straplines while identifying distinct, colour-coded ranges.
The Innovation
The Equator Design team developed brand guidelines for four ranges – ‘Grooming’, ‘Travel’, ‘Reflective’ and ‘Cooling’ – which was utilised to deliver consistency and cohesion. Detailed, scalable and maximising the use of colour-coding to segment products, the re-design successfully combines the brand’s heritage with its future ambitions.