MEMBER’S MARK ELECTROLYTE WATER
THE CHALLENGE
Our challenge was to create an elevated subbrand name suitable for a premium enhanced water collection that features 3 unique badge-worth bottle designs.
THE SOLUTION
We created the subbrand PLUS+ as an impactful way to communicate the product benefit as well as introduce a bold, punchy product name. We were inspired by the enhanced hydration benefits and featured droplets, abstracted liquids and aqua-inspired icons depicting the lifecycle of a water droplet.