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The Story

Co-op’s new Foodology food innovation hub – an original space for harvesting insights and trend research, seeding in ideas and organically driving the product offer – required creative which would support productivity and collaboration while encouraging fresh thinking. The place would have a real “foodie” feel, and highlight the shared enthusiasm and attention to detail which are fundamental ingredients in the NPD process.

The Approach

Equator worked with the Co-op team to create unique names for each room and developed vibrant designs for the hub, specific to each area’s function. The designs feature inspiring quotes, floor-to-ceiling messaging and even a hint of creative dissonance – a teacup daisy and a watermelon globe, for example – to get the mind in gear. Decorative room titles adorn glass partitions, while individually designed vinyl panels maximise incorporated magnetic boards and gallery wall features to drive collaboration and create a dynamic, energising environment.