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Co-op’s own brand Christmas redesign

The Challenge

Here at Equator Design there’s nothing we love more than getting stuck in to a new challenge, especially when it's festive! So when The Co-op’s own brand Christmas product package redesign brief arrived, we simply couldn’t wait to jump in and do our all to deliver the outstanding look and feel we knew our major supermarket client would be wishing for this festive season, especially when it came to the specific request to design a new look for their highland shortbread.

The Innovation

The Co-op were after a captivating design to adorn a tin of their delicious shortbread biscuits. Our designer Martin hand-sketched this traditional illustration, a poetic ode to Scotland complete with Scottie dog and customary tartan.