Co-op saw a rising demand for smaller portions that don’t compromise on taste, quality or nutrition, and needed a brand that would reassure health-conscious shoppers while standing out on shelf.
Aldi’s ‘Halloween Aaahmazing!!’ collection showcased a bewitching selection of seasonal products, from sweets and party food to costumes, décor, and even a spooky floral bouquet.
The Fresh Market’s Chocolate Library Boxed Set is a curated collection of chocolate bars, presented in a sleeve that evokes a collection of fine books.
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The Full Circle of Creativity: Illustration
23 January 2026
23/01/26
The Full Circle of Creativity: Illustration
When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can h...
When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can help set the mood – and consumer expectations – by contributing to the story that packaging tells about a brand or product. In this instalment of ‘The Full Circle of Creativity’ our Creative Director M...
When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can h...
Cracking the Design Language of Trust
01 October 2025
01/10/25
Cracking the Design Language of Trust
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, s...
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
The Full Circle of Creativity: Creative Concepting
17 November 2025
17/11/25
The Full Circle of Creativity: Creative Concepting
Another month, another chapter in ‘The Full Circle of Creativity’. So far, this behind-the-scenes...
Another month, another chapter in ‘The Full Circle of Creativity’. So far, this behind-the-scenes series has introduced our organised Creative Account Managers, our consumer-centric Brand Strategists, and our problem-solving Studio Managers. Now, we’re exploring the world of scamping and mood boa...
Another month, another chapter in ‘The Full Circle of Creativity’. So far, this behind-the-scenes...
The Fine Print Goes Bold: Key Takeaways from Our FDA Front-of-Pack Labelling Webinar
12 November 2025
12/11/25
The Fine Print Goes Bold: Key Takeaways from Our FDA Front-of-Pack Labelling Webinar
Last month, industry experts from Propelis gathered for a conversation about a topic set to resha...
Last month, industry experts from Propelis gathered for a conversation about a topic set to reshape the food and beverage landscape in America: the FDA’s proposed front-of-pack (FOP) nutrition labelling requirements. Our webinar brought together regulatory specialists, creative leaders, and brand...
Last month, industry experts from Propelis gathered for a conversation about a topic set to resha...
From breakthrough to baseline: what’s next for sustainable packaging?
20 October 2025
20/10/25
From breakthrough to baseline: what’s next for sustainable packaging?
In this blog post, our Executive Creative and Strategic Director Howard Wright examines how susta...
In this blog post, our Executive Creative and Strategic Director Howard Wright examines how sustainable packaging has evolved from a unique selling point to a baseline requirement and explores the unexpected challenges that lie ahead. There was a time not so long ago when proudly promoting the su...
In this blog post, our Executive Creative and Strategic Director Howard Wright examines how susta...
