Co-op saw a rising demand for smaller portions that don’t compromise on taste, quality or nutrition, and needed a brand that would reassure health-conscious shoppers while standing out on shelf.
Aldi’s ‘Halloween Aaahmazing!!’ collection showcased a bewitching selection of seasonal products, from sweets and party food to costumes, décor, and even a spooky floral bouquet.
The Fresh Market’s Chocolate Library Boxed Set is a curated collection of chocolate bars, presented in a sleeve that evokes a collection of fine books.
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The Full Circle of Creativity: Photography
05 March 2026
05/03/26
The Full Circle of Creativity: Photography
Another chapter in ‘The Full Circle of Creativity’, and this time we’re stepping into the photogr...
Another chapter in ‘The Full Circle of Creativity’, and this time we’re stepping into the photography studio. You might think of us as a packaging design agency, but our photography offering extends far beyond pack shots. We create the full spectrum of visual content, including stills and video f...
Another chapter in ‘The Full Circle of Creativity’, and this time we’re stepping into the photogr...
Cracking the Design Language of Trust
01 October 2025
01/10/25
Cracking the Design Language of Trust
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
Consumers today have their guard up – and who can blame them? Between the misleading practice of corporate greenwashing, the proliferation of performative social media influencers, and the surge of ‘AI-made everything’, there’s a lot to be cynical about! In response, they have become selective, s...
Consumers today have their guard up – and who can blame them? Between the misleading practice of ...
She’s back: why Marjorie Murphy is rejoining the Equator team
25 February 2026
25/02/26
She’s back: why Marjorie Murphy is rejoining the Equator team
We’re thrilled to announce that Marjorie Murphy is returning to Equator as Senior Client Service ...
We’re thrilled to announce that Marjorie Murphy is returning to Equator as Senior Client Service Director. She’s already slotted back into the team as though she never left, bringing the energy, curiosity and strategic thinking that made her such an integral part of our story first time round, wh...
We’re thrilled to announce that Marjorie Murphy is returning to Equator as Senior Client Service ...
The Full Circle of Creativity: Illustration
23 January 2026
23/01/26
The Full Circle of Creativity: Illustration
When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can h...
When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can help set the mood – and consumer expectations – by contributing to the story that packaging tells about a brand or product. In this instalment of ‘The Full Circle of Creativity’ our Creative Director M...
When it comes to pack design, illustration is a powerful tool. Versatile and expressive, it can h...
The Full Circle of Creativity: Creative Concepting
17 November 2025
17/11/25
The Full Circle of Creativity: Creative Concepting
Another month, another chapter in ‘The Full Circle of Creativity’. So far, this behind-the-scenes...
Another month, another chapter in ‘The Full Circle of Creativity’. So far, this behind-the-scenes series has introduced our organised Creative Account Managers, our consumer-centric Brand Strategists, and our problem-solving Studio Managers. Now, we’re exploring the world of scamping and mood boa...
Another month, another chapter in ‘The Full Circle of Creativity’. So far, this behind-the-scenes...
