Our latest work
Make your mark and leave an impression
Background
Rebel Sport is the leading retailer of sport and leisure apparel in Australia. They have an extensive network of stores selling the latest quality, branded sport and leisure goods at competitive prices.
Brief
Rebel Sport developed a line of edgy apparel for the crowd that wants to make a bold statement. This new range includes casual urban wear that signifies a mark of pride and confidence.
Outcome
Equator met this challenge by developing Seventy5 (SVNT5), a strong statement with an urban theme. Bright, bold colours create a sharp contrast with the grey and black star insignia, which echos the stars of the Australian flag. Elements in the mark are easily adapted into the apparel using stitching and embossed metal rivets while the bold colours are used as signature expressions to identify the brand. The overall design is dynamic and cutting edge with an unconventional style that reflects the clothing it represents.