Rebel Sport is the leading retailer of sport and leisure apparel in Australia. They have an extensive network of stores selling the latest quality, branded sport and leisure goods at competitive prices.
Equator were approached to develop a brand identity for a range of beach and swimwear made with high quality sun and chemical resistant fabrics, that look great and perform to the highest standards. The brand targets Australian families that love having fun in and out of the water.
Equator developed Seven Mile - a bright, new identity that will be applied to a wide range of footwear, clothing and swimming apparel. The hand-lettered typography mimics the movement of the sea with its fluid, watery strokes. A splash of distinctive teal and blue colours embraces the aquatic focus. The application of the final mark is fresh and friendly which makes it an appealing and noticable brand for Australian families on and off the beach.