Rebel Sport, Australia's leading sports retailer, wanted to dramatically improve its store navigation. They felt that the poor layout and categorisation led to customer confusion in store with no clear route or plan for way finding.
Equator was briefed to develop an impactful navigation system and way finding solution for the Rebel Sports chain which could be implemented across all stores nationwide.
A visually impactful and 'icon led' way finding solution used to enable consumers to navigate easily around each store. Each section is categorised through use of simple colour coding and definitive silhouette symbols. The colour coding is also reflected in all of the wall graphics, reinforcing the category area. The 'Nothing Beats' campaign brings an additional element to the project by re-emphasising the personality of the graphics, adding focus to the imagery and an element of humor.