Posts tagged as 'packaging'
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In the run up to the summer (in Australia) Equator Design's beer was a small production run of home brew style Pale Ale which we brewed ourselves in our Sydney Office to distribute to our clients.
The objective of the beer was to create a beer that not only encapsulated everything that we as an agency are about but to 'create an impression' with our current and prospect clients. We decided to do just that with the labels, deboss them to 'create an impression' on the thick stock through a local printing firm's letterpress machine.
The bottle cases were lovingly crafted by our very own Studio Manager (Master Brewer) Peter Bradley who is a genius when it comes to making anything from native Australian wood. He spent weeks producing a number of boxes which in turn created massive impact when they were distributed to our clients.
So many of our client briefs of recent are requiring us to engage the 'five senses' when defining our creative approach to the design briefs. Tactility or touch was key to this self initiated brief and the label demonstrates that the sense of touch is also vital when considering the path to purchase for consumers. Executed well tactility can add perceived value and indeed add to the overall brand experience.
The 5% Pale Ale is perfect for a late spring session anticipating the warm summer months just around the corner…
More recent drinks projects we have worked on are now available to view in the 'Our Work' section of our site or can be seen by clicking here.
Mark Grey, International
From this week until the end of February, Selfridges will be introducing a Quiet Shop as part of its No Noise retail initiative. No Noise celebrates the power of quiet in a society of information overload and finds calm amongst the crowds. Some of the world's most recognisable brands have worked with the initiative and have removed their logos to create a collection of de-branded products. Selfridges has also removed the logos from its yellow bags. See if you can recognise any of the products below without their logos, some are easier than others!
Selfridges will also be bringing their Silence Room back as part of the initiative to allow shoppers to "retire from the whirl of bargains and the build up of energy". The room was first introduced by Harry Gordon Selfridge in 1909. The room has been redesigned by architect Alex Cochrane and has an insulated inner-sanctum that shields the noise from human traffic in-store.
Ben Lavender, UK office
If like me you love trying out the latest hair styles then look no further than the new glamorous Cosmopolitan™ Beauty Collection that has launched in Argos!
Cosmopolitan™ is an iconic, international magazine that celebrates fun, glamour, men and passion for life! We have incorporated this into the packaging as well as using the identifiable pinks of Cosmo!
We loved working on the products and packaging design and are proud to see the collection in store and looking fabulous! The image above shows a sneaky peek of the range we have created. Each product also comes with a ‘Get The Look, Look Book’ which shows those of us not in the know how to achieve those ‘Luscious Locks!’ A full case study of this project will be appearing on the Equator site very soon.
You can buy your own Cosmopolitan™ products on the Argos website now!
Jenna Parrott, UK office
Given my excitement of recently booking a trip to New Zealand, I thought it was about time – as the only New Zealander in the office – to contribute to the blog with a case study of great New Zealand packaging design. Originally I was going to talk about lots of different packaging and branding design from New Zealand but after chatting with a colleague about cool beer/bottle designs the other day, I decided to narrow my topic to my favourite New Zealand brand - introducing... Mac’s Beer!
If you don’t know Mac’s Beer already, you are missing out. I’m not a designer – or even really a beer drinker - but I absolutely love the concept for this design – and it helps that the beer is really good too. Let's start with overall branding design for the core Mac’s Beer range.
On each bottle you know exactly what you’re getting from the colour coding and with big, bold typography, each flavour shines from the bottle. The designers must have had a dream job on this bottle, adding the texturized ripple effect around the neck and unusual cap.
Moving on to the 6 packs, there again is prominent colour coding so consumers can quickly get to their favourite Mac’s on shelf. What I love about the 6 packs is how the copy and the funky illustrations start to bring each flavor to life but keep a really strong brand identity across the range.
The website really is a great range extension from the branding but is starting to get a bit more interactive with its fans. On the website you can find out more information about your favourite beers, ciders and fruit drinks, find out where in the world you can find Mac’s beers, and my next favourite thing about the Mac’s beers – the restaurants.
Onto the Brewbars… being from New Zealand, I’m really not into chain restaurants and although Mac’s has about 8 or 9 restaurants now, I would not consider it a typical chain restaurant. During my time at university, I made it my mission to spend as much time at the Nuffield Street Trading Restaurant or Northern Steamship Brewbar for brainstorming, studying or socializing. I won’t go into detail about each of the restaurants – I’ll leave you to look at the pictures and I’m sure you’ll be sold. Along with the amazing and intricate interior design, the food was good, atmosphere good and beer is GOOD!
Check out the Mac’s website here. On there you’ll also find links to Mac’s Brewbars – a must visit if you ever get the chance to go to New Zealand.
Anna Takarangi, UK office
Josh, Sam and I, from the Sydney studio recently took a tour of TrendPac. We were there to approve the application of our Tandil labels, however we also got to discover just how involved the process for a product to make it to the shelf really is. In the end our label was just a small piece in a much larger puzzle, (of course the most important and best looking piece!)
TrendPac is a full range manufacturing, packaging and product developing company, and a major supplier of ALDI Stores. They currently reside in a modern, spacious facility 1 hour north of the Sydney studio. To begin we looked over some examples of bottles having been created using a 3D printer. It's amazing to see just how sophisticated these printers have become. The range of examples we looked over showed just how quickly the technology is advancing.
1). Tandil bottle (actual product) 2). Tandil bottle (3D print).
3). Bottle manufacturing 4). Plastic colouring pellets.
5). Bottles being filled online 6). Temperature controlled testing 7). Label application 8). Formula mixing vats 9). Product creation 10). Bottle orientation software
11). Screen printing control panel
Peter Bradley, Sydney office
We are all very excited about the recent launch of the Lee Stafford electricals range. After a few solid months of working on the packaging and product design for the range, the packs have launched in Argos and look amazing! The design is following on from the wet goods sold in Boots with the easily identifiable pink and black boxes. The image above shows just some of the packaging we've created and we will be featuring more about this project on our site in the very near future. Check out all of the products available on the Lee Stafford Electricals website here.
I personally can’t wait to buy the Big Fat Tong. Bring on the Christmas party and some cool new hairstyles!
You can buy your own Lee Stafford products on the Argos website now.
Anna Takarangi, UK office
To commemorate 50 years since Andy Warhol's iconic 32 Campbell's Soup Cans, Campbell's are releasing limited-edition Warhol-inspired soup cans. Warhol is famous for using the soup cans in paintings and screenprints since 1962. The series will be available to buy on Sunday at Target in the US at 75 cents each. I'm predicting all 1.2 millions cans will be sold out fairly quickly!
Ben Lavender, UK office
Last week, we were very pleased to learn that Equator Design had received not one, but two Professional Packaging Notables at the inaugural Core 77 Awards.
Our first came for our packaging re-brand of Cretors Popcorn and our second came for the re-brand of Hi I'm SKINNY, both designed by Equator Chicago for G. H. Cretors. A big well done to all of those involved. The winning designs can be seen below and the other winners at the Core 77 Awards can be seen by clicking here.
"Equator's enthusiasm for our project was contagious and their creativity inspiring. They managed to take our 125 year old family story and transform it into a relevant brand, capturing our consumer at first glance." - Phyllis Cretors, President/CEO.
"Our second project with Equator and it was just as successful as the the first!" - Phyllis Cretors, President/CEO
Ben Lavender, UK office