Posts tagged as 'christmas'
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As silly season approaches, it's hotting up Sydney-side, so while most celebrate Christmas in front of a log fire with a decadently adorned tree (or is that just in the movies!), here in our Australian studio we’re embracing thong season. Worldwide you have your Coca Cola Machines but what do Aussies want? Not an ice cold can of refreshment, but a pair of thongs (yes that's what they’re called here! It took me a while to realise the term "thong" wasn’t a pair of knickers this side of the globe and a few embarrassing moments of confusion mid conversation too!).
Whilst the Haviana brand was born in Brazil it’s big news here in Australia - there’s even a day dedicated to the mighty thong to celebrate! Australia Day is fast approaching in January, so watch out for more thong action coming up in later blog posts. It gives us all a chance to celebrate the opportunity to show off toes and get some tan lines on the feet. Australia might be home of the Ugg Boot but over here its all about the thongs... For more Haviana fun facts check out the official page here. And remember it's not just about the brand, any thong wearing counts, so when January 26th rolls round celebrate Australia day wherever you are, wear your thongs with pride.
Lisa Hastings, Australia office
Every year the Christmas spirit comes alive when Coca-cola release their seasonal Christmas campaign and this year was no different. Last month, Coke also re-released its seasonal 'Holidays Are Coming' campaign, with the support of a new pop song by Natasha Beddingfield, "Shake Up Christmas". Watch the advert here.
Coca-Cola GB has also relaunched its ingenious 'Designated Driver' campaign this Christmas to reward designated and responsible drivers with free Coca-Cola drinks.
This is a brilliant campaign which supports nominated drivers who chose not to have a drink to allow their friends, family and colleagues to have a good time over the festive period. This helps to keep our roads safe and rewards responsible drivers. This campaign is now in its fourth year and will run during the festive season offering Coke drinkers a buy-one-get-one-free deal across Coca-Cola and Diet Coke.
It was launched on the 9th December and will run until 31 December, across 8,000 UK pubs, bars and clubs, offering the soft drinks as an alternative to alcohol. Read more about it here.
We’re all really looking forward to enjoying the Christmas cheer here at Equator and we want to wish you all a safe and Merry Christmas
Sarah Harrington, UK office
The Sydney office celebrated christmas 2010 with a collection of wine label designs produced for a limited series of grade A Australian wines from renowned wine writer Denis Gastin. The studio produced all in all 9 designs that were conceived from a range of ideas and inspirations, many of which were done by our intern Ivan Indratjaja. A great project and something we'll be doing annually now but not limited to wine (watch this space)...