Posts tagged as 'advertising'
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Australia Day
01/02/13
On January 26 each year, we down under celebrate Australia Day. It commemorates the first fleet arriving from England in 1788. Australians usually celebrate this public holiday with bbq’s, a game or two of beach cricket, or simply relaxing with an extra day off work in the height of the southern hemisphere summer.
McDonalds have chosen to embrace their Aussie customers and their love of shortening names by changing its famous golden arches to read ‘Maccas’ across select restaurants around the country for a week to support an Aussie menu.
However people choose to celebrate or sell their products I know one thing, we all appreciate a holiday so close to Christmas!
Happy Australia Day!
Stephanie Potter, Sydney office
Milk Does The Body Good
14/08/12
Now that the 2012 London Olympics have wrapped up, it’s time to pay tribute to some of the most creative, artistic and unique designs who sponsored this year’s Games. Amul (official sponsor of the Indian Olympic Team) brought their product to life through a series of “milk athletes”. While technology and business practices continue to evolve, the old adage remains true; milk really does do the body good! Congratulations to all the competitors who managed to stay healthy to bring home victories for their proud countries.
Check out the YouTube link to view the full commercial.
Nicole Harris, US Office
Feeling hungry?
10/02/12
McCains have create
d an enticing way of advertising their new jacket potatoes with 3D scent ads! In selected bus stops all over the country, they’ve re-created the in-kitchen experience using a 2 foot high fibreglass potato! When pressing the button on the poster, the heating element warms up the 3D picture of the potato and releases the aroma.
A great way of advertising by tempting people to buy McCains Ready Made Jackets ... as the smell of a jacket potato on a cold winter's day is irresistible!
There are only 10 of these bus stops in the country and we’re lucky enough to have one here in Nottingham but I am yet to find it...
Emily Smith, UK office
Update:
Found it! See here.